Strategic Industry Position Affymetrix operates within the biotechnology research industry, serving a broad range of clients including pharmaceutical, diagnostic, and biotech companies, as well as academic and government research institutions. This diverse customer base offers multiple avenues for expanding sales through customized solutions and partnerships.

Established Market Presence With over 2,300 microarray systems shipped worldwide and over 94,500 peer-reviewed publications citing their technologies, Affymetrix demonstrates a strong reputation and active engagement in cutting-edge research, providing opportunities to market advanced products and new service offerings.

Global Manufacturing and Sales The company maintains manufacturing facilities across multiple continents including North America, Europe, and Asia, supported by sales and distribution operations in Latin America and Asia. This regional infrastructure enables targeted sales strategies tailored to local research institutions and biotech markets.

Leadership in Technology Affymetrix’s core technologies enable multiplex and simultaneous analysis at the cellular, protein, and gene levels. These innovative capabilities position the company to upsell advanced analysis platforms, consumables, and integrated solutions to existing clients and new prospects seeking comprehensive biological analysis tools.

Growth Through Research Focus With a strong emphasis on translating field research into clinical and routine applications, Affymetrix provides opportunities to develop and promote specialized instrumentation and consumables that support high-throughput research, catering to rapidly expanding segments such as personalized medicine and diagnostics.