Insights

Digital Engagement The AFL's substantial investment in advanced analytics and visualization tools such as Looker, Power BI, and Splunk indicates a strong focus on data-driven decision-making and fan engagement. This presents an opportunity to offer tailored analytics solutions or data integration services to enhance their fan insights and operational efficiency.

Technology Innovation The launch of Touch and Track technology in partnership with Telstra demonstrates the AFL’s commitment to integrating innovative tech solutions for accessibility and enhanced fan experience. Vendors specializing in innovative sports tech, accessibility solutions, or IoT services could find potential sales channels within the organization.

Sponsorship & Partnerships The AFL’s active collaboration with government entities like Development Victoria and hosting high-profile events such as Footy Fest indicates opportunities to offer event management, sponsorship activations, or digital engagement platforms that amplify their sport and community initiatives.

Venue & Infrastructure Ownership of Marvel Stadium and plans for neighborhood development open avenues for companies in stadium tech, security, and facility management services. There is potential to provide infrastructure upgrades, smart stadium solutions, or venue automation systems aligned with their expansion strategies.

Workforce & HR Solutions With over a thousand casual employees at Marvel Stadium and efforts to reflect local communities, the AFL may benefit from workforce management, recruitment technology, or employee engagement solutions to streamline staffing, diversity initiatives, and local hiring strategies.

Similar companies to AFL - Australian Football League

AFL - Australian Football League Tech Stack

AFL - Australian Football League uses 8 technology products and services including Ruxit, Looker, Aptify, and more. Explore AFL - Australian Football League's tech stack below.

  • Ruxit
    Analytics
  • Looker
    Analytics
  • Aptify
    Association Management
  • Adobe
    Audio, Video, Graphics
  • Power BI
    Business Intelligence
  • Amazon CloudFront
    Content Delivery Network
  • Logstash
    Logging
  • Splunk
    Miscellaneous

Media & News

AFL - Australian Football League's Email Address Formats

AFL - Australian Football League uses at least 1 format(s):
AFL - Australian Football League Email FormatsExamplePercentage
First.Last@afl.com.auJohn.Doe@afl.com.au
95%
FLast@afl.com.auJDoe@afl.com.au
3%
Last@afl.com.auDoe@afl.com.au
1%
FirstL@afl.com.auJohnD@afl.com.au
1%

Frequently Asked Questions

What is AFL - Australian Football League's official website and social media links?

Minus sign iconPlus sign icon
AFL - Australian Football League's official website is afl.com.au and has social profiles on LinkedIn.

How much revenue does AFL - Australian Football League generate?

Minus sign iconPlus sign icon
As of December 2025, AFL - Australian Football League's annual revenue is estimated to be $676M.

What is AFL - Australian Football League's NAICS code?

Minus sign iconPlus sign icon
AFL - Australian Football League's NAICS code is 7112 - Spectator Sports.

How many employees does AFL - Australian Football League have currently?

Minus sign iconPlus sign icon
As of December 2025, AFL - Australian Football League has approximately 1.7K employees across 5 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: A. D.Chief Technology Officer: J. S.Chief Operating Officer: T. H.. Explore AFL - Australian Football League's employee directory with LeadIQ.

What industry does AFL - Australian Football League belong to?

Minus sign iconPlus sign icon
AFL - Australian Football League operates in the Spectator Sports industry.

What technology does AFL - Australian Football League use?

Minus sign iconPlus sign icon
AFL - Australian Football League's tech stack includes RuxitLookerAptifyAdobePower BIAmazon CloudFrontLogstashSplunk.

What is AFL - Australian Football League's email format?

Minus sign iconPlus sign icon
AFL - Australian Football League's email format typically follows the pattern of First.Last@afl.com.au. Find more AFL - Australian Football League email formats with LeadIQ.

When was AFL - Australian Football League founded?

Minus sign iconPlus sign icon
AFL - Australian Football League was founded in 1896.

AFL - Australian Football League

Spectator SportsVictoria, Australia1001-5000 Employees

The AFL is an extraordinary force across the sporting, social, and cultural landscape.

Our vision is for everyone to love and connect with Australia’s game.

We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.

As an organisation, the AFL works tirelessly around the country at all levels to enhance and grow Australia’s game – from grassroots to the elite level.

We are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry. 

Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the ‘grassroots’ of our game. 

The AFL's purchase of Marvel Stadium in Docklands, Melbourne, further diversifies our workforce with more than 1000 casuals employed to make every moment matter for our fans and customers.

Section iconCompany Overview

Website
afl.com.au
NAICS Code
7112 - Spectator Sports
Founded
1896
Employees
1001-5000

Section iconFunding & Financials

  • $50M$100M

    AFL - Australian Football League's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    AFL - Australian Football League's revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.