Sponsorship Growth AFL engages with major partners (e.g., Bunnings) and runs nationwide programs across grassroots to elite levels, indicating strong sponsorship appetite and opportunities to expand brand partnerships, community programs, and event activations across AFL and AFLW.

Digital Engagement The tech stack includes Grafana, Mixpanel, Power Platform, AWS, and MongoDB, signaling maturity in data analytics and digital experiences. This creates opportunities to offer advanced fan analytics, CRM enhancements, and personalized marketing solutions to raise engagement and monetization.

Event & Stadium Platform Involvement in major events and venues like Marvel Stadium suggests demand for integrated event tech, ticketing, streaming, and stadium operations solutions, plus potential for partnerships around major matches and seasonal campaigns.

Risk & Health Focus Recent news highlights concussions and culture concerns, creating opportunities for partnerships in player safety tech, health analytics, whistleblower and compliance services, and employee or stakeholder training platforms to improve welfare and reputation.

Growth & Regional Programs Active regional participation and volunteering programs indicate opportunities to supply community outreach platforms, volunteer management software, and youth engagement tools to scale participation and sponsor activation at the grassroots level.