Insights

Digital Engagement Growth The AFL utilizes advanced analytics and digital tools such as Power BI, Looker, and Splunk, indicating a strong focus on data-driven decision making and fan engagement strategies, creating opportunities for tailored digital solutions and analytics services.

Technology Innovation With recent initiatives like launching Touch and Track technology for fans with visual impairments, the AFL demonstrates a commitment to technology adoption and inclusive experiences, opening avenues for wearable tech, assistive devices, and innovative fan interaction products.

Community Outreach The AFL’s focus on grassroots development and partnerships with state government agencies suggests a potential demand for community-oriented services, localized marketing solutions, and community engagement technology tailored to regional sports initiatives.

Venue Modernization The recent partnership with Development Victoria to transform Marvel Stadium indicates ongoing venue upgrades and infrastructure projects, providing opportunities for construction, security, AV technology, and venue management solutions.

Event Activation Opportunities Active event participation and fan-focused events like Footy Fest highlight potential for experiential marketing, ticketing platform enhancements, and event technology services aimed at increasing fan interaction and event monetization.

Similar companies to AFL - Australian Football League

AFL - Australian Football League Tech Stack

AFL - Australian Football League uses 8 technology products and services including Ruxit, Looker, Aptify, and more. Explore AFL - Australian Football League's tech stack below.

  • Ruxit
    Analytics
  • Looker
    Analytics
  • Aptify
    Association Management
  • Adobe
    Audio, Video, Graphics
  • Power BI
    Business Intelligence
  • Amazon CloudFront
    Content Delivery Network
  • Logstash
    Logging
  • Splunk
    Miscellaneous

Media & News

AFL - Australian Football League's Email Address Formats

AFL - Australian Football League uses at least 1 format(s):
AFL - Australian Football League Email FormatsExamplePercentage
First.Last@afl.com.auJohn.Doe@afl.com.au
95%
FLast@afl.com.auJDoe@afl.com.au
3%
Last@afl.com.auDoe@afl.com.au
1%
FirstL@afl.com.auJohnD@afl.com.au
1%

Frequently Asked Questions

Where is AFL - Australian Football League's headquarters located?

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AFL - Australian Football League's main headquarters is located at 140 Harbour Esplanade Docklands, Victoria 3008 Australia. The company has employees across 5 continents, including OceaniaEuropeNorth America.

What is AFL - Australian Football League's official website and social media links?

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AFL - Australian Football League's official website is afl.com.au and has social profiles on LinkedIn.

How much revenue does AFL - Australian Football League generate?

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As of February 2026, AFL - Australian Football League's annual revenue is estimated to be $676M.

What is AFL - Australian Football League's NAICS code?

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AFL - Australian Football League's NAICS code is 7112 - Spectator Sports.

How many employees does AFL - Australian Football League have currently?

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As of February 2026, AFL - Australian Football League has approximately 1.7K employees across 5 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: A. D.Chief Technology Officer: J. S.Chief Operating Officer: T. H.. Explore AFL - Australian Football League's employee directory with LeadIQ.

What industry does AFL - Australian Football League belong to?

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AFL - Australian Football League operates in the Spectator Sports industry.

What technology does AFL - Australian Football League use?

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AFL - Australian Football League's tech stack includes RuxitLookerAptifyAdobePower BIAmazon CloudFrontLogstashSplunk.

What is AFL - Australian Football League's email format?

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AFL - Australian Football League's email format typically follows the pattern of First.Last@afl.com.au. Find more AFL - Australian Football League email formats with LeadIQ.

When was AFL - Australian Football League founded?

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AFL - Australian Football League was founded in 1896.

AFL - Australian Football League

Spectator SportsVictoria, Australia1001-5000 Employees

The AFL is an extraordinary force across the sporting, social, and cultural landscape.

Our vision is for everyone to love and connect with Australia’s game.

We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.

As an organisation, the AFL works tirelessly around the country at all levels to enhance and grow Australia’s game – from grassroots to the elite level.

We are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry. 

Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the ‘grassroots’ of our game. 

The AFL's purchase of Marvel Stadium in Docklands, Melbourne, further diversifies our workforce with more than 1000 casuals employed to make every moment matter for our fans and customers.

Section iconCompany Overview

Headquarters
140 Harbour Esplanade Docklands, Victoria 3008 Australia
Website
afl.com.au
NAICS Code
7112 - Spectator Sports
Founded
1896
Employees
1001-5000

Section iconFunding & Financials

  • $50M$100M

    AFL - Australian Football League's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    AFL - Australian Football League's revenue is estimated to be in the range of $50M$100M

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