Market positioning Position ATW as a boutique sports marketing and consulting partner with access to a broad network and expertise in sponsorship brokering, branding, and revenue generation to attract mid-market teams, leagues, and brands seeking nimble, high-impact support.

Revenue growth signals With reported revenue between one and ten million and a lean team size, there is an opportunity to upsell premium advisory services, performance-based sponsorships, and expanded media rights consulting to scale revenue without proportional headcount.

Tech-enabled services Leverage the current tech stack (WordPress, Squarespace, Microsoft 365, analytics and marketing tools) to offer scalable digital marketing campaigns, sponsorship dashboards, and performance reporting for clients seeking transparent ROI.

Strategic partnerships Target collaborations with mid-sized sports brands, collegiate properties, and local media outlets that align with ATW’s distribution and partnerships strengths to extend client reach and unlock co-marketing opportunities.

Talent and capabilities Highlight ATW’s network of media, branding, and marketing leaders as a leverageable asset for clients needing contract negotiations, brand development, and sponsorship development, presenting ATW as a value-addible intermediary in complex deals.