Unique Product Niche Alchemy Bake Lab specializes in a large selection of mini desserts, positioning itself as Houston's exclusive mini treat provider, which can be leveraged to target event planners and corporate clients seeking unique catering options.

Event-Centric Offerings The company's focus on catering for all types of events presents opportunities to cross-sell additional dessert packages or establish ongoing partnerships with event venues and corporate clients.

Tech-Enabled Sales Utilization of online sales platforms such as Square Online Store, Shop Pay, and Privy indicates potential for expanding digital marketing efforts and direct-to-consumer sales channels to increase revenue.

Market Positioning Compared to larger bakeries like Magnolia Bakery or Milk Bar, Alchemy Bake Lab offers a highly specialized and nimble service, which can be emphasized to attract niche event clients and upscale markets.

Growth Potential With a small team and expansion in event catering, there is an opportunity to scale operations by increasing staffing or broadening geographic reach through targeted marketing and enhanced online presence.