Active promotion Alcone is an activation-focused agency with a 30-year track record in promotional, shopper, and retail marketing. This positions them to upsell end-to-end experiential services to brands seeking to drive trial, frequency, and loyalty, presenting cross-sell opportunities across media, events, and in-store activations.

Sales metrics Their emphasis on measuring program success through sales rather than just awareness signals a data-driven approach. Use this to propose outcomes-based engagements with clear ROAS metrics, enabling performance-based pricing and longer-term contracts.

Tech-enabled With a tech stack including PWA, RSS, OneTrust, and web assets, Alcone shows capability for scalable, digital-enabled activations. Opportunities exist to augment campaigns with mobile-first experiences, data privacy-compliant measurement, and integrated analytics dashboards.

Revenue scale Reported annual revenue of 100 to 250 million and a staff size of up to 200+ suggest capacity for larger, multi-brand programs. Position as a growth partner for brands seeking expanded reach, multi-channel execution, and enterprise-grade activation programs.

Industry fit Operating in advertising services with a focus on promotions and retail marketing aligns well with beauty and cosmetics brands (as seen in peer company profiles). Propose tailored, high-ROI activation concepts for cosmetic retailers and direct-to-consumer beauty brands seeking increased trial and loyalty.