Expansion in Advertising Align Technology recently launched multiple advertising campaigns, such as 'Better Way' and 'Invis is for Kids,' to promote its Invisalign products. This presents a sales opportunity to capitalize on increased brand awareness and consumer engagement.

Product Innovation With continuous innovation in products like the Invisalign Palatal Expander System and iTero Lumina intraoral scanner, Align Technology enhances its offerings. Sales teams can leverage these advanced solutions to attract customers seeking cutting-edge dental technologies.

Acquisition of 3D Printing Assets Align Technology's recent investment in acquiring polymer 3D printing assets indicates a strategic move towards enhancing manufacturing capabilities. This opens up a potential sales avenue for partnerships or selling innovative 3D printing solutions to other industry players.

Key Personnel Promotion The promotion of Danielle Voss to Vice President of Human Resources signifies the company's focus on talent development and internal growth. Sales representatives can explore collaboration opportunities with a well-structured and motivated workforce under new leadership.

Market Leader Position As a market leader in clear aligners, Align Technology has established a strong presence in over 100 markets. Sales professionals can leverage this reputation to position the company as a trusted solution provider globally, potentially attracting new clients and partners.