Expansion through acquisitions Altana has been actively expanding its portfolio through strategic acquisitions, such as acquiring Silberline Group, Von Roll Group, and Imaginant Inc. This demonstrates a growth-oriented approach and potential opportunities for cross-selling products and services.

Partnerships for innovation Partnering with companies like NordTreat AS and Quantica GmbH showcases Altana's commitment to innovation. Leveraging these partnerships can create avenues for joint product development and tapping into new markets for increased sales.

High-profile hires for expertise Altana's recruitment of industry experts like Ruud Joosten and Jörg Hinnerwisch indicates a focus on strengthening leadership and domain knowledge. Building relationships with these key personnel can open doors for sales discussions at executive levels.

Focus on sustainability Investments in sustainability-focused initiatives, such as the Finnish sustainability fund partnership, position Altana as a company dedicated to eco-friendly solutions. Highlighting sustainability aspects in sales pitches can resonate well with environmentally conscious clients.

Technology adoption for competitive edge Altana's utilization of modern technologies like SAP Analytics Cloud and TrackJs reflects a forward-thinking approach. Leveraging these advanced tools in sales processes can enhance data-driven decision-making and provide a competitive edge in the market.