Innovative Customization Alterre's focus on modular, customizable shoes presents a unique opportunity to target consumers seeking personalized footwear solutions. Emphasizing their 40-in-1 versatile designs can appeal to customers looking for adaptable fashion that fits diverse lifestyles and occasions.

Sustainability Commitment With Butterfly Mark certification and fair labor practices in Brazil, Alterre appeals to eco-conscious and ethically-minded consumers. These sustainability credentials can be leveraged to attract brands and retailers focusing on responsible fashion, as well as environmentally aware customers.

Market Niche Focus Operating within the boutique retail segment with a niche product range, Alterre can expand sales by partnering with specialty boutiques, eco-friendly stores, and online platforms that emphasize innovative, sustainable fashion targeting women.

Digital Engagement Growth Recent initiatives such as launching The Founder Club and online partnerships suggest a strong emphasis on digital marketing and storytelling. Enhancing these channels can open sales opportunities with communities and demographics aligned with innovative, socially responsible brands.

Strategic Collaborations Partnerships like the one with KEN and the creative nod to pop culture demonstrate openness to collaborations that can boost visibility and reach. Pursuing additional partnerships with fashion influencers, eco brands, and lifestyle platforms could significantly increase market penetration.