Expansion through acquisitions American Bath Group has been actively acquiring companies in the bathware industry, including the recent acquisition of DreamLine. This presents an opportunity for cross-selling products and services to the acquired companies' customer base.

Strategic partnerships in the industry Having received the prestigious 'Partners of Choice' Award from David Weekley Homes, American Bath Group has demonstrated its ability to foster strong partnerships. Leveraging this recognition can open doors for collaboration with other leading home builders and contractors.

ADA compliance solutions With the launch of a two-page guide on ADA requirements for transfer and roll-in showers, American Bath Group has positioned itself as an expert in ADA-compliant bathware solutions. Sales teams can capitalize on this expertise to target customers in need of such solutions.

Diversified distribution channels American Bath Group sells its products through various channels, including commercial, wholesale, e-commerce, and retail. This diverse approach provides sales development representatives with multiple touchpoints to engage with a wide range of customers.

Competitive analysis for differentiation By understanding the key players in the bathware industry such as Kohler Co., American Standard Brands, Delta Faucet Company, Masco Corporation, and Moen Incorporated, sales teams can strategically position American Bath Group's offerings to highlight unique selling points and stand out in the market.