Diverse Product Range American Musical Supply offers a vast selection of musical equipment, including guitars, keyboards, drums, and recording gear. This diverse range caters to musicians with varying preferences and needs, providing ample cross-selling and upselling opportunities.

Flexible Payment Plans With payment plans allowing buyers to spread costs over 3 or 5 months, AMS appeals to budget-conscious customers. Highlighting these flexible payment options in sales strategies can attract customers looking for manageable financial arrangements.

Customer Satisfaction Guarantees AMS boasts a 45-day satisfaction guarantee and a lowest price guarantee, instilling confidence in potential buyers. Leveraging these guarantees in sales pitches can help alleviate customer concerns, leading to increased conversions and customer loyalty.

Award-Winning Excellence Having earned Bizrate’s Platinum Circle of Excellence for 14 consecutive years showcases AMS's commitment to quality and customer service. Sales representatives can leverage this accolade to establish credibility and differentiate AMS from competitors in the market.

Event Collaborations and Partnerships Collaborations with entities like The Music Experience highlight AMS's involvement in industry events and marketing initiatives. Leveraging these partnerships in sales efforts can open doors for showcasing AMS products at large music festivals, reaching a wider audience and generating new sales leads.