Community Engagement American Savings Bank is deeply committed to supporting local communities through donations and partnerships with organizations like Hawaii State Teachers Association and University of Hawai'i. Leveraging on their existing community relationships can open doors for collaborative sales opportunities with organizations involved in these community initiatives.

Tech-Driven Growth With a robust tech stack including tools like Bloomberg, Salesforce Interaction Studio, and IBM DB2, American Savings Bank showcases a commitment to technology-driven solutions. Positioning products or services that complement or enhance their existing tech infrastructure can lead to strategic sales partnerships that align with their tech-forward approach.

Awards & Recognition Recognized as one of the 'Best Banks to Work For' and consistently featured in Forbes lists, American Savings Bank's reputation for excellence presents an opportunity to leverage their accolades for credibility in sales pitches. Highlighting shared values of workplace culture and recognition can resonate well in sales conversations.

Hawaii Events Sponsorship By actively participating and sponsoring events like Poke Fest and Keiki Street Festival, American Savings Bank demonstrates a strong presence in local Hawaiian events. Capitalizing on event sponsorships or co-hosting opportunities with ASB can create avenues for showcasing products and services to event attendees, potentially leading to new customer acquisitions.

Market Positioning As a leading financial institution in Hawaii with a diverse range of offerings and a focus on customer service, American Savings Bank holds a strong market position. Identifying areas where complementary services can be offered to ASB's customer base can be a strategic approach to expanding market reach and driving sales growth.