Event Presence Leverage the Conexpo 2026 activity and recent Liebherr deep foundation machine delivery to position offerings around capital equipment refresh, fleet modernization, and specialty crane and foundation services to attendees and exhibitors.

Strategic Partnerships Explore co-marketing and bundled solutions with Midland Machinery Co. to expand road widening, paving, and milling equipment coverage, targeting contractors seeking integrated equipment and service packages.

Mid-Mized Growth With a mid-sized workforce and revenue in the mid-range, pursue upsell opportunities for maintenance contracts, remote monitoring, and extended warranties on hydraulic and crawler crane fleets to improve uptime for clients.

Diverse Fleet Highlight the broad equipment portfolio—wheel loaders, crushers, excavators, cranes, paving and milling machines—as a value prop for contractors needing single-supplier fleet, parts, and service support across multiple job sites.

Digital Enhancements Capitalize on tech stack familiarity (New Relic, reCAPTCHA, Bootstrap) to offer digitalized fleet management, uptime analytics, and customer portals for proactive maintenance, jobsite tracking, and seamless ordering.