Acqui synergy Leverage Anakam as an acquired asset of Equifax to cross-sell identity proofing, risk-based authentication, and credentialing within Equifax's broader risk analytics and enterprise online transition solutions.

Identity focus Target customers moving manual or in-person processes online who require policy-based trust, remote identity verification, and multi-channel authentication across large user communities.

Cloud readiness Highlight readiness for cloud and hybrid environments to support secure eBusiness in public and private clouds, offering scalable authentication and verification services.

SMB to enterprise Position against peers with strong enterprise security needs, emphasizing comprehensive identity services suitable for mid-market to large enterprises seeking integrated risk analytics and onboarding workflows.

Growth signals Utilize historical growth and INC 500 recognition as proof points to engage potential clients seeking proven, fast-growing security software partners with track records and scalable solutions.