Passwordless Solutions RSA has recently launched new passwordless solutions, Windows Desktop Login and Entra ID, catering to organizations looking to enhance their security measures without relying on traditional passwords. This presents an opportunity to target businesses seeking innovative and secure authentication methods.

Cybersecurity Innovations Showcase The suite of cybersecurity innovations unveiled by RSA at the European Identity and Cloud Conference 2025 showcases the company's commitment to countering sophisticated identity-based threats. This signals an opportunity to engage with organizations looking for cutting-edge security solutions to protect against evolving cyber threats.

Access Management Recognition Being recognized in the 2024 Gartner Magic Quadrant for Access Management establishes RSA's credibility in the domain. Sales professionals can leverage this recognition to engage with businesses seeking trusted access management solutions, positioning RSA as a reputable and reliable partner in the cybersecurity space.

Identity Governance Leadership RSA's consistent recognition as a leader in identity governance by KuppingerCole highlights the company's expertise and innovation in this critical security area. Sales representatives can capitalize on this leadership position to target organizations prioritizing robust identity governance practices and solutions.

R&D Collaboration Opportunities The collaboration between RSA and Swissbit in developing the RSA iShield Key 2 series underscores the company's commitment to enhancing security for government and private sector organizations. This collaboration presents sales opportunities to engage with entities looking for advanced security solutions tailored to their specific needs and industry requirements.