Recent Acquisition AnalyticsIQ has been acquired by Alliant to scale its audience graph, indicating increased resources and expanded capabilities that can be leveraged to serve larger or more complex clients seeking advanced predictive analytics and data-driven marketing solutions.

Healthcare Expansion The launch of the National Provider Identifier and recent partnership with HealthVerity highlight AnalyticsIQ’s growing focus on healthcare data, presenting opportunities to target healthcare organizations and providers aiming to enhance patient engagement and health outcomes through predictive analytics.

Market Recognition Being named a 2024 Inc Best Workplaces demonstrates strong employee engagement and a positive corporate culture, making AnalyticsIQ an attractive partner or supplier for organizations seeking innovative and reputable marketing data providers.

Technological Capabilities AnalyticsIQ’s integration of advanced technologies such as MySQL, HubSpot, and targeted ad platforms like LinkedIn Ads positions it well for clients seeking data-driven marketing strategies and customized audience segmentation solutions.

Strategic Partnerships Collaborations with companies like Cooper Health and Claritas indicate a strategic focus on using data insights for social determinants of health and consumer segmentation, opening sales avenues in health tech, social services, and targeted marketing sectors.