Alliant Synergy AnalyticsIQ has joined Alliant, creating a combined data and analytics platform with immediate cross-sell potential. Propose targeting Alliant’s existing clients with AnalyticsIQ’s PeopleCore, BusinessCore and Connection+ offerings to boost targeting accuracy and campaign ROI.

Healthcare Data Play With the National Provider Identifier data and a HealthVerity collaboration, there is a clear path to selling healthcare marketing analytics to hospitals, health systems, and life sciences brands seeking patient and provider level insights and SDOH segmentation.

Unified Audiences AnalyticsIQ’s PeopleCore, BusinessCore and Connection+ enable unified audience building across B2C, B2B and B2C2B contexts, enabling precision targeting, multi channel activation and improved measurement for advertisers.

Vertical Partnerships Existing partnerships with Claritas, Cooper Health and others demonstrate a scalable model to penetrate vertical markets; leverage these relationships to tailor data products for healthcare, retail and enterprise advertisers and accelerate upsell opportunities.

AI Driven Growth A modern tech stack including 6sense and other marketing tech positions AnalyticsIQ to broaden predictive analytics capabilities, expand custom modeling, and deliver higher ROI marketing solutions for agency and brand clients within Alliant’s ecosystem.