Community Wellness Target the MARJCC as a local wellness hub with potential multi-service packages for fitness, aquatic programs, and youth sports, leveraging their existing award history to upsell memberships or program bundles.

Tech Enablement Offer integrations and digital engagement solutions that complement their current tech stack (WordPress, Salesforce, Constant Contact, Tawk.to) such as CRM-driven membership campaigns, online class bookings, and email automation to boost retention and attribution.

Sponsorship & Events Propose sponsorships or event partnerships around youth sports achievements and community programs to enhance brand visibility and create co-branded wellness experiences.

Financial Growth Position scalable fitness and wellness offerings aligned with a mid-market revenue profile to support capacity expansion, merchandise, or premium programs, with a focus on cost-efficient digital marketing to grow membership.

Competitive Positioning Highlight opportunities to differentiate through family-friendly, community-centered services similar to larger gym chains but tailored to Erie area needs, while leveraging referrals from local affiliates and similar organizations.