Expanding services Cottingham & Butler has been expanding its services and increasing headcount, such as announcing operations in new locations and partnering with other companies. These expansions indicate potential opportunities for cross-selling or upselling services to new and existing clients.

Technology integration By utilizing a diverse tech stack including Power BI, Google Cloud, and Python, Cottingham & Butler demonstrates a focus on innovation and efficiency. Highlighting the technological capabilities of the company could attract tech-savvy clients looking for advanced insurance solutions.

Strategic partnerships Through partnerships with companies like McLeod Express LLC and Carlson Dettmann Consulting, Cottingham & Butler has extended its reach and service offerings. Leveraging these partnerships can provide avenues for collaboration and mutually beneficial sales opportunities.

Market research insights The Annual Trucking Compensation & Benefits Benchmark Survey Report launched by Cottingham & Butler provides valuable market insights. Leveraging the data and reports from such surveys can serve as a conversation starter with potential clients in the trucking industry seeking better insurance solutions.

Competitive positioning As one of the largest privately and independently held insurance brokers in the U.S., Cottingham & Butler stands out among its competitors. This strong competitive position can be used to instill trust and credibility when engaging with potential clients, showcasing the company's ability to deliver superior services.