EPA catalyst growth AP Emissions launched three new EPA catalytic converter SKUs in June 2026, indicating a focus on expanding compliance-ready emissions solutions across vehicle vintages, which presents cross-sell opportunities to customers needing updated emissions components.

broad SKU expansion A February 2024 release added 12 new SKUs covering over six million vehicles in operation, signaling capacity to capture sizable OEM and aftermarket demand; sales teams can target fleets and independent shops managing large VIO volumes.

acquisitions & backing As a Marmon Holdings Berkshire Hathaway company since early 2023, AP Emissions benefits from backing and potential distribution, engineering and procurement leverage, suggesting upsell of integrated exhaust solutions and longer-term service contracts to channel partners.

digital readiness Existing tech stack includes ERP/commerce and analytics tools (Shopify, WooCommerce, Tableau, AWS) enabling streamlined order fulfillment and data-driven upsell strategies; leverage digital campaigns to push new SKUs and bundled emissions packages.

market positioning Operating in a competitive ecosystem with peers like Valeo, Faurecia, BorgWarner, and Magna, AP Emissions can target mid-market fleets and service networks with cost-per-mile savings through modern catalytic and exhaust solutions, offering bundled maintenance programs and OEM-aligned SKUs.