Insights

Track-focused expansion Apex Wheels is expanding beyond BMW into all active enthusiast communities that attend track days, presenting opportunities to cross-sell to diverse performance car owners and track day participants.

Performance product halo The core competency in lightweight performance wheels positions Apex as a premium upgrade source for enthusiasts seeking weight reduction and handling improvements, suggesting upsell opportunities for related performance accessories and services.

Mid-market revenue With reported revenue in the 25 to 50 million range and a lean team, there is potential for strategic partnerships or channel expansions with tire stores and performance shops seeking to broaden their wheel offerings.

Digital commerce focus Apex leverages multiple tech platforms (Magento, SAP/NetSuite, Contentful) and customer analytics tools (Microsoft Clarity) indicating readiness for enhanced online catalogs, customization options, and targeted digital marketing campaigns to drive conversions.

Industry positioning Operating in motor vehicle parts manufacturing with a niche in track-ready wheels, Apex can be positioned as a preferred supplier to performance-focused retailers and race teams, creating co-marketing and sponsorship opportunities aligned with track events.

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Apex Wheels Tech Stack

Apex Wheels uses 8 technology products and services including Microsoft Clarity, Contentful, SAP, and more. Explore Apex Wheels's tech stack below.

Microsoft Clarity
Analytics
Contentful
Content Management System
SAP
Customer Relationship Management
PostgreSQL
Database
Magento
E-commerce
NetSuite
E-commerce
PayPal
Payment Processing
Smartsheet
Project Management

Apex Wheels's Email Address Formats

Apex Wheels uses at least 4 email formats:

Apex Wheels Email Formats	Example	Percentage
First@apexraceparts.com	John@apexraceparts.com	76%
First.Last@apexraceparts.com	John.Doe@apexraceparts.com	17%
FirstLast@apexraceparts.com	JohnDoe@apexraceparts.com	4%
F.Last@apexraceparts.com	J.Doe@apexraceparts.com	3%

Frequently Asked Questions

What is Apex Wheels's phone number?

You can contact Apex Wheels's main corporate office by phone at

+1-925-245-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Apex Wheels's official website and social media links?

Apex Wheels's official website is apexwheels.com and has social profiles on LinkedIn.

How much revenue does Apex Wheels generate?

As of October 2026, Apex Wheels's annual revenue is estimated to be $25M - $50M.

What is Apex Wheels's NAICS code?

Apex Wheels's NAICS code is 3363 - Motor Vehicle Parts Manufacturing.

How many employees does Apex Wheels have currently?

As of October 2026, Apex Wheels has approximately 39 employees across 3 continents, including North America, Asia and Europe. Key team members include Chief Information Officer: P. P. and Customer Experience Specialist Ii: R. V. Explore Apex Wheels's employee directory with LeadIQ.

What industry does Apex Wheels belong to?

Apex Wheels operates in the Motor Vehicle Parts Manufacturing industry.

What technology does Apex Wheels use?

Apex Wheels's tech stack includes Microsoft Clarity, Contentful, SAP, PostgreSQL, Magento, NetSuite, PayPal and Smartsheet.

What is Apex Wheels's email format?

Apex Wheels's email format typically follows the pattern of First@apexraceparts.com. Find more Apex Wheels email formats with LeadIQ.

When was Apex Wheels founded?

Apex Wheels was founded in 2007.

Apex Wheels

Q: What is Apex Wheels's official website and social media links?

Apex Wheels's official website is apexwheels.com. Apex Wheels has social profiles on LinkedIn.

Q: How many employees does Apex Wheels have currently?

Apex Wheels has approximately 39 employees.

Q: What technology does Apex Wheels use?

Apex Wheels's tech stack includes Google Data Studio, Cloudflare Bot Management, Microsoft Clarity, shadcn/ui, HTML.

Q: What is Apex Wheels's NAICS code?

Apex Wheels's NAICS code is 3363 (Motor Vehicle Parts Manufacturing).

Motor Vehicle Parts ManufacturingCalifornia, United States11-50 Employees

Apex Wheels is a motor vehicle parts manufacturer based in Pleasanton, California. Founded in 2007, the company focuses on designing and distributing lightweight wheels intended to improve track performance. The organization operates as a small, tightly integrated team pursuing engineering solutions that reduce compromises for enthusiasts seeking higher lap times. Its customers are automotive enthusiasts who participate in track days and seek guidance and products addressing real performance needs. As it matures, Apex Wheels is expanding beyond BMW-focused markets to engage broader active enthusiast communities that attend track days.