Cybersecurity Partnerships AppRiver has engaged in multiple partnerships with security-focused companies such as Osterman Research, Bespoke Computing, and Britecity. Leveraging these relationships could lead to collaborative sales opportunities in the cybersecurity solutions space.

Phishing Attack Defense AppRiver's ability to detect and stop phishing attacks, as showcased by their actions in October 2020, highlights a key strength in their security offerings. This expertise presents a compelling sales angle for businesses looking to enhance their email security measures.

Cloud Security Solutions With a strong presence in cloud-based cybersecurity, AppRiver's launch of ZixEncrypt and its focus on protecting thousands of companies worldwide positions them as a reputable provider of cloud security solutions. Businesses seeking scalable cloud security services could find AppRiver's offerings appealing.

Business Survey Insights The Q4 Cyberthreat Index for Business Survey conducted by AppRiver reveals valuable insights into cybersecurity concerns and mitigation strategies among SMBs. Leveraging these findings could serve as a conversation starter and a way to address potential pain points for businesses looking to enhance their security posture.

Channel-First Approach AppRiver's channel-first approach, with a strong reseller community of 4,500 partners, indicates a commitment to collaborative sales efforts. Utilizing this partner network can open doors for businesses looking to tap into a broader market and extend their reach through strategic alliances.