Growing Market Share Hornetsecurity's international presence across more than 120 countries with an extensive network of over 12,000 channel partners and MSPs presents a significant opportunity to offer complementary cybersecurity and compliance solutions to existing customers and expand into new markets.

Recent Acquisition Loyalty The recent acquisition by Proofpoint and Thoma Bravo for over 1 billion dollars indicates strong financial backing and strategic growth, opening avenues for upselling enhanced security services and premium offerings to a broader client base.

Focus on Cloud Security Hornetsecurity's flagship product, 365 Total Protection, is highly relevant for organizations using Microsoft 365, providing opportunities to target enterprises and SMBs adopting cloud-based email security, backup, and compliance solutions.

Innovation & Extensions Launching new security features like the Vade Advanced Email Security Add-On and forming partnerships with Amazon and other providers illustrates ongoing innovation—an opportunity to cross-sell advanced security modules and integrated services to existing customers.

Sector & Threat Awareness Highlighting the industry’s ransomware trend where 24% of surveyed organizations faced attacks emphasizes the need for comprehensive ransomware protection services, ideal for targeting organizations seeking to strengthen their cybersecurity defenses.