Premium niche Market leadership in plantain and cassava chips with a strong US footprint and family-owned longevity. Potential sales opportunity by targeting retailers and distributors seeking high-quality, authentic Cuban-style snacks with a local freshness story.

Local freshness Made in Miami with local and imported ingredients, emphasizing freshness and quality. Approach regional grocers, specialty stores, and restaurants focused on fresh, premium snack lines and culturally authentic products.

Product breadth Owns multiple plantain and cassava brands beyond Mariquitas, indicating product diversification. Consider bundling options, multi-brand distribution agreements, and private-label opportunities for large channel partners.

Growth signals Revenue in the mid-range of tens of millions suggests scalable operations. Target distributors and regional wholesalers who can scale orders, expanding into national chains or specialty food retailers.

Digital readiness Active online presence with Shopify, WordPress, and e-commerce tools plus modern tech stack. Leverage digital marketing agencies and e-commerce collaborations to drive direct-to-consumer sales and wholesale inquiries.