Institutional Partnerships Leverage ongoing collaborations with university campuses and public greenspaces to offer EAB and tree health programs, expanding opportunities with campus facilities, municipal parks, and arboretums.

Product Synergy Leverage NutriRoot Granular launch alongside NutriRoot liquids to deliver both granular soil nutrition and liquid formulations across garden centers, nurseries, golf courses, and turf managers.

Govt Channels Capitalize on USDA BioPreferred Champion recognition to pursue government procurement and public-sector landscaping contracts, expanding sales to schools, parks departments, and other municipal buyers.

Wholesale Growth Expand distributor partnerships across core segments—garden centers, nurseries, golf facilities, landscaping, and indoor growing—to accelerate regional penetration in Florida and other growth markets.

Leadership Credibility Promote leadership moves and industry engagement, including board appointments with sustainability initiatives, to build trust with arborists, landscapers, and turf managers seeking reliable, science-backed plant care solutions.