Innovative Product Launches Arby's is actively expanding its menu with innovative offerings like Steak Nuggets and Surf & Turf deals, reflecting a focus on limited-time and unique menu items that can attract new customers and increase repeat visits.

Geographic Expansion The recent opening of a new location in Pennsylvania indicates opportunities to target regional growth and expand brand presence in key markets, making it a potential area for franchise or partnership development.

Brand Engagement Participation in high-profile events such as NASCAR and a national case challenge highlights Arby's strategy to boost brand visibility and engage with diverse audiences, opening avenues for sponsorship and partnership collaborations.

Digital Strategy Utilizing modern technology stacks like PWA and JSON-LD suggests a focus on enhancing digital ordering and customer engagement platforms, offering opportunities for tech vendors to support or upgrade their digital infrastructure.

Market Positioning With revenue estimates between 1M and 10M and a leaner employee base, Arby's is positioned as a growing regional player with potential for targeted supply chain, marketing solutions, and technology partnerships to support scaling efforts.