Innovative Product Launches Arbys recent launch of Steak Nuggets and Surf & Turf deals demonstrates a focus on menu innovation and limited-time offerings, presenting opportunities to offer product development consulting or catering solutions to support such initiatives.

Expansion and Growth The opening of a new location in Pennsylvania highlights Arbys ongoing expansion efforts, suggesting a need for localized marketing, franchise support, and supply chain partnerships to facilitate their growth.

Marketing Engagement Participation in events like NASCAR and national culinary challenges indicates a strong emphasis on brand visibility and experiential marketing, offering prospects for sponsorship management, event marketing, and digital advertising solutions.

Digital Presence The utilization of advanced tech stacks such as PWA and JSON-LD signals a commitment to digital engagement, creating opportunities to provide web development, SEO optimization, and customer engagement platform services.

Market Positioning As a mid-sized player with revenue between $1M-$10M, Arbys is positioned for targeted sales efforts related to supply chain efficiencies, operational consulting, or technology upgrades to scale their growth and enhance competitiveness against larger chains.