Growing Revenue Potential With an annual revenue estimated between 50 million and 100 million dollars, Area Wholesale Tire Co demonstrates a robust financial position that indicates substantial purchasing power and opportunities for expanding product and service offerings.

Industry Alignment Positioned in the wholesale tire industry, the company serves a niche with stable demand, making it a promising target for suppliers of tire products, automotive parts, and related logistics services seeking to grow within this sector.

Technology Utilization The company's use of modern technologies such as NetSuite, RequireJS, Backbone.js, underscore.js, and jQuery suggests an openness to digital solutions, which could facilitate streamlined procurement, inventory management, and customer engagement.

Mid-Sized Market Position With a team size of 11 to 50 employees, Area Wholesale Tire Co is a mid-range wholesaler that might be highly receptive to scalable partnerships and targeted B2B solutions tailored for growing wholesale distributors.

Competitive Context In a competitive landscape with larger players like Discount Tire and Pep Boys, targeting differentiated product offerings or value-added services can help establish strategic partnerships and gain market share within the wholesale tire market.