Expanding Geolocation Network AreaMetrics has developed a robust international network of over 6 million Bluetooth beacons, creating significant opportunities for organizations seeking highly accurate geo-location data to enhance location-based marketing, customer engagement, and asset tracking initiatives.

Growing Market Presence While currently a small-scale operation with revenue under 1 million dollars, AreaMetrics is positioned within a competitive landscape that includes larger firms like RetailNext and Skyhook, indicating potential for capturing market share through targeted outreach and innovative solutions.

Technology and Data Focus The company's core strength lies in providing precise location insights via Bluetooth beacon technology, offering value to app developers and marketers, which presents a compelling case for partnerships with companies looking to leverage high-quality geo-data for user engagement and targeted advertising.

Funding and Growth Potential Having secured $2.5 million in total funding, including recent angel investments, AreaMetrics has the financial runway to expand its beacon network and scale its data services, making it an attractive prospect for clients interested in innovative location solutions.

Strategic Acquisition Advantage Following its acquisition by Point Inside, AreaMetrics benefits from increased resources, industry connections, and market credibility, enabling sales teams to position its offerings as part of comprehensive location intelligence solutions for retail and business clients.