Small team Target a personalized, hands-on approach for a boutique events service with a small team. Emphasize high-touch, bespoke floral and event design capabilities to differentiate from larger mass-market providers.

Growth potential Position as a high-value add for partnerships with mid-size florists or event planners looking to scale capabilities. Offer white-glove integration, scalable design packages, and cross-sell opportunities with related services.

Digital marketing Leverage their existing tech stack and online presence to propose performance marketing services, retargeting campaigns, and conversion rate optimization to boost online orders and inquiries.

Budget fit With sub-10M revenue and competitive benchmarks among similar firms, propose cost-effective via-hub campaigns, bundled service discounts, and seasonal promotions to maximize return on small-to-mid sized budgets.

Strategic partners Explore collaborations with platforms or marketplaces in events and gifting to expand reach, including co-branded campaigns with event venues, wedding planners, and corporate event organizers.