Veteran Workforce Capture opportunities related to veteran and military spouse hiring initiatives given the company’s strong track record of employing tens of thousands of veterans and spouses, which suggests openness to vendor programs that support veterans.

Joint Buying Leverage the established Joint Buying Alliance with Navy Exchange Service Command, Marine Corps Exchange, Coast Guard Exchange, and Defense Commissary Agency to propose integrated procurement services, bulk sourcing, or technology-enabled resale optimization.

Government Footprint Align sales approaches with the company’s recognition as a top government and law enforcement employer, presenting solutions tailored to federal sector procurement, security-compliant software, and workforce management.

Digital Commerce Target enhancements in e-commerce and tech stack integration (Monetate, Salesforce, Git, jQuery UI, Goober, Lodash, AWS ALB, Windows Server) with offerings in personalization, CRM-integrated sales tools, and scalable cloud infrastructure.

Brand Trust Explore opportunities around print and digital marketing, customer experience platforms, and employee advocacy programs to strengthen the Shop My Exchange brand and recruitment messaging aligned with Military Times and US Veterans Magazine recognition.