Strong Market Presence Aruba SpA manages a substantial infrastructure across seven data centers with over 2.7 million domains and 9.8 million email accounts, indicating their extensive reach and individual client needs for scalable cloud and hosting solutions, presenting opportunities for customized infrastructure upgrades.

Financial Growth & Expansion Recent investments amounting to 528 million euros have fueled expansion of Italy’s largest server farm, highlighting the company's ongoing growth and need for advanced data management and security services that cater to large-scale data center and cloud operations.

Strategic Partnerships Collaborations with Hewlett Packard Enterprise and SiteLock demonstrate Aruba’s focus on integrating cutting-edge technologies and cybersecurity, offering potential sales avenues in enterprise security, infrastructure integration, and managed cloud services.

Innovation & Service Expansion Launching new services such as unlimited email storage and digital marketing tools like rankingCoach reflects Aruba’s commitment to diversifying its offerings, providing opportunities to cross-sell cloud, security, and digital marketing solutions to existing and new clients.

Active Market Engagement Participation as a title sponsor in the MXGP 2025 motocross event emphasizes Aruba’s active brand positioning and community engagement, which can be leveraged to promote enterprise-level sponsorship packages, custom branding, and digital engagement tools for clients seeking visibility.