Regional Expansion Growth Aruza Pest Control has demonstrated strong growth through regional expansion, opening locations in cities such as Charleston, Raleigh, Greensboro, Greenville, Orlando, and Columbia. This expansion indicates increasing market demand and potential opportunities for equipment upgrades, franchise development, and regional service contracts.

Acquisition Strategy The company's recent acquisition of HomeMasters Pest Control and OBEX Pest Defense shows a strategic focus on consolidating market share and expanding service capabilities. This suggests opportunities for sales of integration solutions, pest management technologies, and consultancy services to streamline operations.

Eco-Friendly Credentials Aruza is accredited by GreenPro and QualityPro, highlighting their commitment to eco-friendly and sustainable pest control methods. Sales opportunities exist in providing eco-conscious products, biodegradable treatment options, and environmentally friendly ERP systems to enhance their green credentials.

Leadership and Talent Focus Recent appointments of senior leadership, including a new COO and Vice President of HR, indicate investments in organizational growth and talent acquisition. This opens avenues for HR tech solutions, training programs, and leadership development services to support scaling operations.

Market Positioning and Revenue With a revenue range of $100 million to $250 million and a workforce of up to 200 employees, Aruza positions itself as a significant player in the pest control sector. There is potential for upselling technology platforms, customer relationship management solutions, and service management tools tailored for mid-sized enterprises.