Global venue reach ASM Global operates and invests in over 400 premier venues worldwide, presenting a broad canvas for cross-venue collaboration, bundled/event sales, and multi-venue partnerships to package sponsorships, touring productions, and recurring content deals.

Large events inventory Producing more than 20,000 live events annually with 164 million guests, there are abundant opportunities to upsell premium seating, hospitality packages, venue naming rights, and data-driven marketing partnerships across diverse markets.

Sustainability focus With a strong emphasis on environmental innovations and a growing network of green venues, there is potential to offer sustainability-aligned sponsorships, energy performance contracts, and green branding packages to brands seeking ESG benefits.

Digital stack leverage Utilizing tools like Salesforce, Looker, Smartsheet and data-driven marketing, there is capacity to propose integrated tech-enabled solutions such as CRM-enabled sponsorship activations, analytics-backed sponsorship ROI dashboards, and enhanced fan engagement programs.

Leadership and partnerships Recent leadership changes and strategic partnerships, including Legends/ASM Global collaborations and local government venue management contracts, present openings for enterprise service expansions, consulting arrangements, and co-branded community initiatives that drive recurring revenue and long-term contracts.