Strategic Partnerships Spectra has a track record of forming strategic partnerships with well-known entities such as Brulee Catering, Navy Pier, Inc., Mayo Civic Center, and Bluefin Inc. Leveraging these partnerships can open doors for cross-selling opportunities and collaborative ventures.

High-profile Hires Spectra's hiring of Jesse Lynn as Director of Event Services showcases a commitment to bringing in top talent. Leveraging the expertise of high-profile hires can enhance credibility and provide leverage in attracting new clients and exploring new markets.

Recent Acquisitions Spectra's acquisition by Oak View Group in November 2021 presents an opportunity to leverage the expanded resources and network of the parent company. This can lead to increased brand visibility, access to new markets, and potentially larger deal sizes.

Market Expansion Partnering with well-established entities like Brulee Catering and Mayo Civic Center highlights Spectra's focus on market expansion. Exploring synergies with these partners can facilitate cross-promotional activities and tap into new customer segments.

Tech-enabled Solutions With a tech stack including AdRoll, Google, and Adobe Creative Suite, Spectra demonstrates a commitment to leveraging technology for enhancing customer experiences. Offering tech-enabled solutions can differentiate the company in the market and attract clients seeking innovative services.