Market Focus Assured Strategy specializes in serving small to mid-size companies across North America, presenting an opportunity to tailor outreach and marketing efforts toward organizations seeking personalized executive coaching and leadership development services.

Growth Potential With a revenue range of 10 to 25 million and a client roster of over 200 businesses, there is significant scope to expand services to similar mid-market firms looking to enhance strategic and operational capabilities.

Digital Presence The company's use of modern technology tools like Microsoft 365 and Google Fonts API indicates openness to digital solutions, suggesting potential for offering tech-enabled coaching platforms or online leadership development programs.

Competitive Edge Compared to large consulting firms such as McKinsey and Accenture, Assured Strategy’s focus on personalized coaching offers a niche advantage, appealing to firms seeking customized, accessible executive support.

Upsell Opportunities Given the range of services including workshops, webinars, and employee assessments, there are prospects to upsell additional training modules, ongoing coaching, or digital resources to existing clients seeking comprehensive leadership development solutions.