Astute (Now Emplifi)

Software DevelopmentUnited States51-200 Employees

We build AI-driven software for the future of consumer engagement. We help the world's best brands enhance engagement with their consumers by contextually blending human and artificial intelligence. Our technology enables companies to provide more efficient customer service, protect their brands, and increase customer loyalty.


In today’s multi-channel, always-on world of consumer engagement, we are uniquely positioned as consumer relations experts who are actively innovating across the customer experience (CX) space with social media listening, smart knowledge management systems and a constant push to improve our core technologies.

Consumers want to talk to their favorite brands like they talk to their friends, instead of being forced to communicate through strictly structured interfaces. We make this possible by eliminating friction during every customer interaction, through our blend of leading edge technologies:
- Artificial narrow intelligence (ANI)
- Natural language processing (NLP)
- Deep learning
- Omni-channel engagement
- Agent guidance
- Contextual information
- Unified customer view
- Actionable insights 

We have over 20 years of experience helping leading consumer brands deliver loyalty-building customer service. Our award-winning CRM, knowledge management, and customer interaction solutions help companies: 

- Improve the level of customer understanding and engagement 
- Empower customers, agents, employees, and partners with access to the right information at the right time 
- Resolve customer issues with unprecedented efficiency and accuracy 
- Improve employee knowledge, productivity and satisfaction while minimizing training time and costs 
- Adapt and respond to changing regulations, business needs and customer preferences 
- Capture "voice of the customer" insights that drive product and process improvements, more effective marketing, and increased revenue

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