Strategic Content Rights At The Races holds exclusive broadcast rights to 25 prestigious UK racetracks and operates the Sky Sports Racing channel, making it an attractive platform for brands seeking targeted advertising opportunities within the horse racing and sports betting markets.

Expanding Digital Reach With a strong digital presence through its website and mobile app, and distribution across major satellite and cable providers reaching over 14 million UK and Irish households, the company offers significant exposure for digital and technology solutions to broadcasters and advertisers.

Partnership Opportunities Recent partnerships like the Ascot extension highlight the company’s openness to collaborations, presenting potential avenues for content syndication, sponsorship, and joint marketing initiatives with brands interested in the horse racing industry.

Technology Stack Leverage Utilizing advanced tech from AWS, Google Analytics, and other platforms, At The Races is well-positioned to adopt cutting-edge solutions for data analytics, streaming enhancements, and audience engagement tools, offering opportunities for tech vendors and service providers.

Market Position and Growth Operating within a competitive field with peers like Racing Post and Racing TV, At The Races’ niche focus on live racing content combined with its strategic ownership structure by Sky presents opportunities for cross-promotional campaigns and targeted advertising within the sports media space.