Exclusive Rights Portfolio At The Races holds media rights for 25 prestigious UK racetracks, including well-known venues like Ascot and Doncaster. This exclusive portfolio offers a unique value proposition for potential advertisers and sponsors looking to reach a diverse audience of horse racing enthusiasts.

Established Partnerships The recent extension of the partnership between At The Races and Ascot Racecourse Limited signifies strong relationships within the horse racing industry. Leveraging these established partnerships could open doors for collaborative marketing initiatives and cross-promotional opportunities with other leading racecourses and industry players.

Tech-savvy Marketing Channels With a tech stack including Google Analytics, Node.js, and YouTube, At The Races taps into advanced digital marketing capabilities. Engaging with potential clients through cutting-edge technology platforms can enhance brand visibility and engagement across digital channels, offering a competitive edge in the market.

Targeted Advertising Reach The domestic distribution of the Sky Sports Racing TV channel to over 14 million UK and Irish homes provides a significant reach for advertising partners. Leveraging this extensive viewership, sales teams can tailor targeted advertising packages to attract brands looking to connect with a large and diverse audience segment interested in horse racing.

Competitive Industry Analysis By evaluating similar companies in the horse racing media space like Racing Post, TwinSpires, and Racing TV, sales professionals can gain insights into market positioning and revenue potential. Identifying competitive strengths and weaknesses can help tailor sales strategies to capitalize on opportunities and differentiate At The Races in the market.