AI CX Expansion Atento Brasil is actively integrating AI with human agents to deliver hybrid customer experiences, signaling opportunities to position advanced AI-enabled CX solutions, automation, and analytics enhancements for in-house operations seeking to scale and optimize service levels.

Hybrid CX Partnership Recent partnerships with Cresta to embed AI platform capabilities into Atento's Atent.AI offering create a strong cross-sell pathway for existing multinational clients looking to elevate CX with AI-assisted workflows and agent augmentation.

Nearshore Growth As a leading CRM/BPO provider in Latin America and nearshore for US-based work, there are sales opportunities to pitch expanded scope, multi-language support, and scalable BPO services to Fortune 500 clients seeking nearshoring benefits and regional resilience.

AI Solutions Suite The launch of an AI solutions suite signals demand for end-to-end CX tooling; potential upsell to clients requiring integrated AI for contact centers, automation, analytics, and omnichannel engagement, including cross-sell with Thrivin’s English-proficient talent pipeline.

Leadership & Compliance New global Chief Legal Officer and ongoing governance initiatives highlight opportunities to engage on compliance-driven deals, enterprise risk management, data privacy, and scalable procurement for large multinational clients prioritizing secure, regulated outsourcing partnerships.