Industry position Athletics Ireland is the national governing body for athletics in Ireland with a broad network of 270 affiliated clubs and over 26,000 athletes, representing a large, engaged target for sports-related services, sponsorships, and event tech solutions.

Volunteer & governance model Strong volunteer ethos and a board driven by elected members imply opportunities for volunteer management platforms, donor and sponsorship engagement tools, and community-centric CRM solutions to streamline governance and outreach.

Regional footprint Full-time staff across Dublin and regional presence create potential for localized marketing, regional partnerships, venue tech, and event production services that can scale nationwide.

Digital & tech stack Current tech usage includes WordPress, MoEngage, and analytics tools, signaling openness to digital engagement, marketing automation, event apps, and multilingual content to grow participation and communications.

Growth & partnerships As a national body supporting elite and grassroots athletes, there are cross-sell opportunities with training analytics, performance hardware, sponsorship activation, and branded merchandise programs aligned with their mission.