Growing Sport Inclusion With the recent appointment of Chloe Magee as Women in Sport and National Development Manager, Badminton Ireland is actively expanding its diversity and inclusion initiatives, creating opportunities for partnerships in gender equality and community outreach programs.

Digital Engagement Strategy Utilizing a tech stack that includes Google Analytics, YouTube, and Preference-based advertising tools, Badminton Ireland is focused on increasing digital and online engagement, offering opportunities to provide digital solutions, streaming services, and targeted marketing platforms.

Funding and Revenue Potential While current revenues are within the $0-10M range, the organization’s collaborations with national sports and government bodies suggest potential for sponsorships, digital monetization, and event management services tailored for sports organizations.

International Collaboration As one of the founding members of the Badminton World Federation and active participant in European and Irish sports federations, Badminton Ireland provides access to a broad international network, opening doors for global sponsorship, licensing, and cross-border partnership opportunities.

Community and Stakeholder Engagement With strong ties to local sports partnerships, government agencies, and Irish sports institutes, Badminton Ireland represents an ideal partner for innovative sports development programs, equipment suppliers, and technology providers aiming to enhance grassroots participation and infrastructure.