Expansion Growth Atlas Hotels has experienced significant expansion since its acquisition by L+R Hotels in 2016, growing from 47 to over 50 hotels including recent acquisitions like Chardon Group and Expressportsmouth. This ongoing growth indicates robust demand and opportunities for partnerships related to hotel management, technology integration, and ancillary services aimed at expanding their portfolio.
Digital Engagement With a strong online presence leveraging platforms like Shopify, Yoast SEO, and social media feeds, Atlas Hotels actively engages in digital marketing efforts. This creates opportunities for targeted digital advertising, co-branded campaigns, and technology solutions that enhance guest engagement and online booking efficiencies.
Sustainability Focus The recent launch of a charity menu supporting mental health charities demonstrates a commitment to social responsibility and sustainability initiatives. Businesses offering eco-friendly products or corporate social responsibility solutions can align with Atlas Hotels’ values and contribute to their community engagement efforts.
Technological Innovation Partnership with EV charging providers like YourParkingSpace highlights a focus on supporting electric vehicle adoption. There is potential to offer energy-efficient solutions, smart room tech, or sustainable infrastructure to enhance guest experience and reduce operational costs.
Market Positioning As the UK's largest Holiday Inn Express franchisee with a diversified portfolio including Hampton by Hilton and Holiday Inn, Atlas Hotels is well-positioned for growth in the hospitality market. Strategic sales efforts could focus on ancillary services such as hotel technology, loyalty programs, or staff training solutions aimed at enhancing operational efficiency and guest satisfaction.