Focus on Security ATR's proactive approach to researching security risks and protecting clients from hacks and insider threats presents an opportunity to offer advanced cybersecurity solutions, including managed security services and threat intelligence tools.

Client Relationship Building With a strong emphasis on building and maintaining client relationships, ATR can benefit from offerings that enhance customer experience and support, such as remote IT support, helpdesk solutions, and ongoing IT consulting services.

Market Expansion ATR's recent acquisition activities like Sommaplast and international growth efforts in Latin America highlight opportunities to provide localized IT infrastructure, integration services, and scalability solutions for expanding operations.

Financial Growth Although currently small with revenues between one to ten million dollars, ATR shows potential for growth that could be supported through solutions like cloud migration, virtualization, and cost optimization strategies to attract larger clients.

Technology Stack Compatibility ATR’s reliance on popular platforms such as WordPress, MySQL, and cloud providers like GoDaddy suggests an opportunity to provide complementary services like website security, data management, and cloud migration tailored to their existing infrastructure.