Insights

Innovative Collaborations Attaquer actively partners with well-known brands such as Deus, Brain Dead, Kappa, and Merrell, demonstrating a strategy to extend its market reach through co-branded collections that blend street style with performance cycling apparel. This presents opportunities for targeted sales initiatives with lifestyle brands and collaborative product launches.

Global Community Engagement The company's commitment to fostering a worldwide cycling community through initiatives like the Swarm ride series indicates a loyal customer base and a platform for experiential marketing, membership programs, or sponsored events targeted at cycling enthusiasts and fitness-conscious consumers.

Expanding Product Lines Recent launches such as the Terra collection and collaborations that merge street fashion with technical apparel suggest an openness to diversifying product offerings. Sales teams can explore upselling or cross-selling opportunities within adjacent categories like streetwear, accessories, or lifestyle merchandise.

Digital Presence & Tech Use Utilizing ecommerce platforms like BigCommerce and integrating advanced payment and security solutions, Attaquer maintains a robust online sales channel. This digital infrastructure makes it well-positioned to scale direct-to-consumer sales and offers opportunities for personalized marketing campaigns or targeted digital marketing partnerships.

Niche Market Positioning With a relatively small revenue range and a highly specialized focus on performance cycling apparel combined with innovative design, Attaquer is strategically positioned within a niche market. Sales efforts can target premium segments, niche lifestyle collaborations, and international markets where cycling culture is growing.

Attaquer Tech Stack

Attaquer uses 8 technology products and services including cdnjs, BigCommerce, Lodash, and more. Explore Attaquer's tech stack below.

  • cdnjs
    Content Delivery Network
  • BigCommerce
    E-commerce Platforms
  • Lodash
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Stamped
    Online Review Management
  • Apple Pay
    Payment Processing
  • hCaptcha
    Security
  • Google Plus
    Widgets

Attaquer's Email Address Formats

Attaquer uses at least 1 format(s):
Attaquer Email FormatsExamplePercentage
First@attaquercycling.comJohn@attaquercycling.com
50%
First@attaquercycling.comJohn@attaquercycling.com
50%

Frequently Asked Questions

What is Attaquer's official website and social media links?

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Attaquer's official website is attaquercycling.com and has social profiles on LinkedIn.

What is Attaquer's NAICS code?

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Attaquer's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Attaquer have currently?

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As of December 2025, Attaquer has approximately 11 employees across 3 continents, including OceaniaAfricaEurope. Key team members include Co-Founder, Director, Head Of Operations: G. H.Company Director – Head Of Sales & Marketing: B. J.Marketing Manager: K. B.. Explore Attaquer's employee directory with LeadIQ.

What industry does Attaquer belong to?

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Attaquer operates in the Retail Apparel and Fashion industry.

What technology does Attaquer use?

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Attaquer's tech stack includes cdnjsBigCommerceLodashModernizrStampedApple PayhCaptchaGoogle Plus.

What is Attaquer's email format?

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Attaquer's email format typically follows the pattern of First@attaquercycling.com. Find more Attaquer email formats with LeadIQ.

When was Attaquer founded?

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Attaquer was founded in 2012.

Attaquer

Retail Apparel and FashionNew South Wales, Australia11-50 Employees

Attaquer exists to fuel confidence through fearless design, and deliver innovation with attitude for cyclists globally. 

Attaquer never follows – we evolve beyond what we’ve done and beyond conventions of industry. We’re driven by Design and our products seek to challenge the limits of what’s expected – aesthetically and functionally.

We collaborate with brands and creators that inspire us. Most recently – Deus, Braindead, Kappa, Briko and Merrell. 

We pride ourselves on our global community and gather across the world every month to ride as one with our Swarm ride series. 

Based in Sydney, but available globally. Available direct online and via partners throughout Asia, Europe and North America.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M

    Attaquer's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Attaquer's revenue is estimated to be in the range of $1M

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