Diversified Product Lines Velocio offers a broad range of cycling apparel including jerseys, bibs, shorts, pants, rain shells, and off-road equipment, providing multiple product segments for targeted marketing and cross-selling opportunities.

Innovation with New Collections The recent launch of high-performance collections like the Merino LUXE jersey and new MTB lines presents opportunities to upsell advanced technical apparel to serious cyclists and endurance riders.

Expansion into Accessories The introduction of hydration packs for endurance racers indicates a strategic move into gear accessories, opening potential sales channels for complementary products like hydration solutions and cycling gear.

Sustainability and Resale Programs Partnerships with Archive Resale Inc. and Tersus Solutions to enable product trade-ins and resale suggest opportunities to promote sustainable, eco-friendly cycling apparel, appealing to environmentally conscious consumers.

Market and Community Engagement Active participation in events like Sea Otter Classic and the launch of products supporting mental health initiatives indicate strong brand engagement with cycling communities, which can be leveraged for targeted marketing and loyalty programs.