Insights

Brand Expansion Atwater Brewery has demonstrated a strategic focus on expansion through recent acquisitions and new product launches, such as the acquisition of Lansing Brewing Company and the introduction of low-calorie options like Atwater Light. This indicates an openness to diversifying their portfolio and increasing market share across Michigan.

Innovative Offerings The launch of AI-designed Artificial Intelligence IPA and other specialty beers suggests that Atwater is investing in innovative products that appeal to a broad consumer base interested in unique and trending beer options, presenting opportunities to introduce complementary products or collaborate on innovative brewing initiatives.

Market Focus With multiple taprooms within Detroit and a presence across Michigan, along with partnerships supporting community and social causes, Atwater is targeting local customers and community engagement, creating avenues for regional sales growth through community-based marketing and partnership opportunities.

Sustainability & Community Atwater’s recent collaborations with organizations like amfAR and the Pink Boots Society, along with their donation to Michigan State University, highlight their commitment to social responsibility. Aligning sales efforts with these values can enhance brand loyalty and open doors to corporate sponsorship or partnership opportunities.

Digital Engagement The use of progressive tech stack elements such as Google Analytics and Module Federation suggests a focus on digital presence and data-driven marketing. Engaging with Atwater's digital channels or proposing analytics and technology solutions can support their growth initiatives and improve customer engagement strategies.

Atwater Brewery Tech Stack

Atwater Brewery uses 8 technology products and services including Webpack, yepnope.js, Slick, and more. Explore Atwater Brewery's tech stack below.

  • Webpack
    Development
  • yepnope.js
    Javascript Frameworks
  • Slick
    Javascript Libraries
  • OWL Carousel
    Javascript Libraries
  • Google Maps
    Maps
  • Priority Hints
    Performance
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics

Media & News

Atwater Brewery's Email Address Formats

Atwater Brewery uses at least 1 format(s):
Atwater Brewery Email FormatsExamplePercentage
FLast@atwaterbeer.comJDoe@atwaterbeer.com
46%
First@atwaterbeer.comJohn@atwaterbeer.com
4%
First.Last@atwaterbeer.comJohn.Doe@atwaterbeer.com
4%
FLast@atwaterbeer.comJDoe@atwaterbeer.com
46%

Frequently Asked Questions

Where is Atwater Brewery's headquarters located?

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Atwater Brewery's main headquarters is located at 237 JOS CAMPAU, Detroit, Michigan 48207, US. The company has employees across 1 continents, including North America.

What is Atwater Brewery's official website and social media links?

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Atwater Brewery's official website is atwaterbeer.com and has social profiles on LinkedIn.

How much revenue does Atwater Brewery generate?

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As of October 2025, Atwater Brewery's annual revenue is estimated to be $1M.

What is Atwater Brewery's SIC code NAICS code?

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Atwater Brewery's SIC code is 2084 - Wines, Brandy, and Brandy Spirits NAICS code is 311 - Food Manufacturing.

How many employees does Atwater Brewery have currently?

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As of October 2025, Atwater Brewery has approximately 33 employees across 1 continents, including North America. Key team members include Head Bartender: G. L.Director Of Special Events: C. I.Event Manager: M. C.. Explore Atwater Brewery's employee directory with LeadIQ.

What industry does Atwater Brewery belong to?

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Atwater Brewery operates in the Food and Beverage Manufacturing industry.

What technology does Atwater Brewery use?

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Atwater Brewery's tech stack includes Webpackyepnope.jsSlickOWL CarouselGoogle MapsPriority HintsreCAPTCHAGoogle Analytics.

What is Atwater Brewery's email format?

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Atwater Brewery's email format typically follows the pattern of FLast@atwaterbeer.com. Find more Atwater Brewery email formats with LeadIQ.

When was Atwater Brewery founded?

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Atwater Brewery was founded in 1997.
Atwater Brewery

Atwater Brewery

Food and Beverage ManufacturingUnited States11-50 Employees

Atwater Brewery is Detroit’s craft brewery.

We were born here in 1997. We’ve been here through good times and bad. We’ve seen our city at its best and its worst. We’ve seen it stumble and rise again. And we’re here now to lift a glass to Detroit’s renaissance and resurgence.

Atwater was founded in the Rivertown neighborhood when its streets were pocked with potholes and lined with abandoned warehouses and the only people around were the ones high on their dreams or down on their luck. We helped build this place up. 

Founded with a philosophy that hard work deserves a quality beer, Atwater is a Michigan craft beer pioneer. Our beers pay tribute to the spirit of Detroit, the grit that built this city, the attitude that something is earned not given, that nobody else decides when you’re done. 

Our portfolio of award-winning craft beers offers something for everyone. We believe that beer should be approachable to every drinker. Whether it’s a crowd favorite like Dirty Blonde or Vanilla Java Porter, a Midwestern winner like Atwater IPA or a Detroit classic like Atwater Lager or Detroit City Juice Hazy IPA, you’ll find a beer for every occasion and every palate.
You can find our beers at fine establishments across Detroit and Michigan. Or we’d love to see you in person at our three taprooms in Detroit’s Rivertown neighborhood, in Grosse Pointe Park and Grand Rapids.

Let’s a raise a glass together. To you. To us. To Detroit.

Cheers.

Section iconCompany Overview

Headquarters
237 JOS CAMPAU, Detroit, Michigan 48207, US
SIC Code
2084 - Wines, Brandy, and Brandy Spirits
NAICS Code
311 - Food Manufacturing
Founded
1997
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    Atwater Brewery's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Atwater Brewery's revenue is estimated to be in the range of $25M$50M

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