Sustainability Partners Leverage their Earth To Beer initiative and existing partnerships with Land Conservancy of West Michigan and John Ball Zoo to pitch co-branded sustainability campaigns, conservation-focused events, and charitable collaborations that align with retail partners’ ESG goals.

Farmhouse Craft Momentum Capitalize on their farmhouse inspired beer portfolio and recent product launches like Farm Hand Tart Tangerine to propose limited release collaborations, seasonal menus, or tasting events at partner venues seeking craft, story-driven offerings.

Community Collaborations Target regional culinary and hospitality networks with opportunities for from-scratch menu pairings, brewery-led cooking events, and cross-promotions with local farms, markets, and cultural institutions to expand foot traffic.

Strategic Alliances Use past and ongoing partnerships (Downtown Market Grand Rapids, Women’s Resource Center) as case studies to approach retailers and venues for cause-driven campaigns, employee engagement events, and community fundraising partnerships.

Quality & Recognition Highlight award-winning and medal-winning beers to drive premium placement discussions in shelves, taps, and experiential spaces; propose staff trainings and tastings that leverage their award credibility to accelerate new account onboarding.