Acquisition Opportunities Audiense has been actively acquiring companies like Affinio and Tweet Binder, indicating a growth strategy through strategic acquisitions. This presents a potential sales opportunity for companies that align with Audiense's vision and could be interested in a partnership or acquisition.

Competitive Positioning With Audiense identified as a competitor of established brands like Sony and Bose, there is an opportunity to target customers looking for alternatives in the market. Leveraging Audiense's competitive positioning can help sales professionals tailor their value proposition to attract customers considering other brands.

Innovative Product Launches The recent launch of Product Portals by Audiense signifies a focus on innovation and enhancing user experience. Sales teams can leverage this new offering to engage existing customers with upgrades or entice potential clients with the latest features, presenting a compelling sales opportunity.

Partnership with Industry Leaders Audiense's partnership with Kantar Group demonstrates a commitment to collaboration with key industry players. This alliance opens doors for sales development representatives to explore joint business opportunities through co-marketing or bundled service offerings that can cater to a wider customer base.

Market Expansion Audiense expanding its reach by launching the Tweet Binder Twitter analytics tool presents a direct sales opportunity in the social media analytics space. Sales professionals can capitalize on this expansion by targeting agencies and marketers seeking robust analytics solutions.