Market Expansion Aulick has recently expanded its footprint with a satellite facility in Lancaster, SC, highlighting growth opportunities in the Southeast. Sales teams can target regional utility districts and manufacturing plants in the Carolinas and surrounding states that require customized water treatment and corrosion control solutions.

Strategic Partnerships Cooperation with industry players like CITCO Water and Water Treatment Systems indicates a reliance on channel partnerships to broaden offerings. Business development efforts can focus on co-selling and alliance programs to reach municipalities and private facilities seeking integrated treatment solutions.

Hydrogen Sulfide Solutions Aulick emphasizes fighting hydrogen sulfide, odor, and corrosion. This presents a targeted selling point to utilities and industrial customers with odor control needs and STP/WRAS-compliant corrosion protection, suggesting cross-sell opportunities with filtration, disinfection, and corrosion inhibitors.

Mid-market Focus With 11-50 employees and a revenue range of 25 to 50 million, Aulick sits between smaller niche players and large multinationals. This positions the company well for mid-market utility districts and mid-sized manufacturing facilities seeking tailored, high-value water treatment solutions.

Tech and Reputation Adoption of digital tools and a history of industry collaboration signal a modern, reliability-driven supplier. Target opportunities include modernizing maintenance programs, remote monitoring services, and performance-based contracts that leverage existing tech stack and proven outcomes.