Geographic Expansion Auntie Anne's continues to expand globally with new locations in the United States, Australia, and the United Kingdom, signaling ongoing growth opportunities in international and domestic markets that can be leveraged for targeted sales campaigns.

Multi-channel Growth The company is boosting its sales channels through new store openings at airports, malls, and non-traditional venues, alongside digital offerings like delivery, pickup, and catering via the Pretzel Perks app, opening avenues for cross-promotional and technology-driven sales strategies.

Market Penetration With a strong presence across various retail environments and recent international outlets, Auntie Anne's shows potential for localized marketing partnerships and tailored promotional initiatives to increase customer engagement and sales in diverse regions.

New Loyalty Programs The launch of the Golden Brown Card on National Auntie Day indicates a focus on customer loyalty and retention, providing opportunities to promote partner products and services through co-branded loyalty programs to drive repeat sales.

Workforce Expansion Recent efforts to increase headcount and open new locations suggest opportunities for B2B collaborations focused on staffing, employee training solutions, and operational support to sustain growth and enhance customer experience at new outlets.