Insights

Expanding Global Presence Auntie Anne's is actively expanding internationally with new locations in Australia and the UK, presenting opportunities to offer regionalized marketing campaigns, localized digital solutions, and tailored supply chain services to support their global growth.

Digital Engagement The launch of the Golden Brown Card and mobile ordering via the Pretzel Perks app indicates a focus on digital loyalty programs and mobile engagement, opening avenues for partners specializing in loyalty technology, app development, and personalized marketing solutions.

New Location Openings Frequent openings at airports, malls, and non-traditional venues suggest a need for flexible, scalable point-of-sale and supply chain solutions, ideal for vendors offering innovative storefront technology and retail support services.

Market Diversification Presence in multiple countries and diverse retail environments provide opportunities to tailor marketing, logistics, and franchise support solutions for different regional markets to boost sales and operational efficiency.

Customer Loyalty Growth The introduction of the Golden Brown Card demonstrates an emphasis on customer retention, signaling potential for partnerships with providers of loyalty program platforms, CRM solutions, and customer engagement technologies to enhance their competitive edge.

Auntie Anne's Tech Stack

Auntie Anne's uses 8 technology products and services including CIM Technologies, AdRoll CMP System, Sitecore, and more. Explore Auntie Anne's's tech stack below.

  • CIM Technologies
    Cad & Graphics
  • AdRoll CMP System
    Consent Management
  • Sitecore
    Content Management System
  • Segment
    Customer Data Platforms
  • Preact
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Mautic
    Marketing Automation
  • X-Content-Type-Options
    Web & Portal Technology

Auntie Anne's's Email Address Formats

Auntie Anne's uses at least 1 format(s):
Auntie Anne's Email FormatsExamplePercentage
FLast@auntieannes.comJDoe@auntieannes.com
90%
First.Last@auntieannes.comJohn.Doe@auntieannes.com
5%
Last@auntieannes.comDoe@auntieannes.com
3%
FirstLast@auntieannes.comJohnDoe@auntieannes.com
2%

Frequently Asked Questions

Where is Auntie Anne's's headquarters located?

Minus sign iconPlus sign icon
Auntie Anne's's main headquarters is located at 5620 Glenridge Dr NE, Atlanta, Georgia 30342, US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Auntie Anne's's phone number?

Minus sign iconPlus sign icon
You can contact Auntie Anne's's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Auntie Anne's's official website and social media links?

Minus sign iconPlus sign icon
Auntie Anne's's official website is auntieannes.com and has social profiles on LinkedIn.

What is Auntie Anne's's NAICS code?

Minus sign iconPlus sign icon
Auntie Anne's's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Auntie Anne's have currently?

Minus sign iconPlus sign icon
As of October 2025, Auntie Anne's has approximately 3.5K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: T. E.Chief Brand Officer: N. B.Chief Financial Officer: M. B.. Explore Auntie Anne's's employee directory with LeadIQ.

What industry does Auntie Anne's belong to?

Minus sign iconPlus sign icon
Auntie Anne's operates in the Food and Beverage Services industry.

What technology does Auntie Anne's use?

Minus sign iconPlus sign icon
Auntie Anne's's tech stack includes CIM TechnologiesAdRoll CMP SystemSitecoreSegmentPreactModernizrMauticX-Content-Type-Options.

What is Auntie Anne's's email format?

Minus sign iconPlus sign icon
Auntie Anne's's email format typically follows the pattern of FLast@auntieannes.com. Find more Auntie Anne's email formats with LeadIQ.

When was Auntie Anne's founded?

Minus sign iconPlus sign icon
Auntie Anne's was founded in 1988.
Auntie Anne's

Auntie Anne's

Food and Beverage ServicesUnited States1001-5000 Employees

With more than 1,950 locations in 49 states and 27 countries as of March 26, 2023, Auntie Anne's mixes, twists, and bakes pretzels to golden brown perfection all day long in full view of guests. Auntie Anne's® stores can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases, and food trucks. Fans can now also order their favorite pretzel snacks for delivery, pickup, and catering in the Pretzel Perks app. For more information, visit AuntieAnnes.com, or follow on Facebook, Twitter, and Instagram. 

Auntie Anne's  is a part of the Focus Brands® family of brands. Focus Brands®, through its affiliate brands, is the franchisor and operator of more than 6,600 restaurants, cafes, ice cream shoppes, and bakeries in all 50 states and over 60 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli®, and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.

Section iconCompany Overview

Headquarters
5620 Glenridge Dr NE, Atlanta, Georgia 30342, US
Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
1988
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Auntie Anne's's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Auntie Anne's's revenue is estimated to be in the range of $500M$1B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.