Digital Engagement Expansion Australian Athletics actively uses a variety of web technologies including AWS, jQuery, and ticketing solutions, indicating their focus on enhancing online presence and fan engagement. Opportunities exist to offer advanced digital marketing, audience analytics, and mobile engagement solutions to further boost their digital footprint.

Event and Ticketing Innovation The organization recently partnered with advanced ticketing providers like INTIX and showcased successful events such as the Maurie Plant Meet, highlighting their need for reliable, scalable ticketing platforms. Sales prospects include integrated ticketing systems, event management tools, and fan experience solutions designed for high-profile sports events.

Community & Sponsorship Programs Australian Athletics' initiative to run community awards and host coaching conferences signals an active focus on community outreach and sponsorship engagement. This presents opportunities to offer sponsorship platforms, community engagement tools, and event sponsorship management services to support their programs.

Connection with Global Bodies As the national governing body recognized by major international athletics organizations, Australian Athletics is positioned for expanding international collaborations. Solutions that facilitate international communication, federation compliance, or global data sharing could be valuable for their growth strategies.

Market Position & Funding With revenues in the $1M-$10M range and active participation in national sporting events, Australian Athletics demonstrates a strong foundation for growth. They may be interested in funding opportunities, sponsorship investments, and technology upgrades to enhance performance infrastructure and athlete development initiatives.