Innovative Product Launches Australian Vintage has been actively launching new innovative products, such as McGuigan Gold Label and Tempus One sparkling Prosecco-based wine spritzers, catering to evolving consumer preferences. These new offerings indicate potential sales growth opportunities for the company.

Focus on Lower Alcohol Beverages With a focus on developing lower alcohol and calorie wines funded by the Australian Research Council and the government, Australian Vintage is tapping into the growing demand for healthier beverage options. Sales representatives can capitalize on this trend by promoting these products to health-conscious consumers.

Industry Recognition & Awards Receiving awards like the Most Improved Gender Equity Award and being recognized as a Wine Business Safety Champion positions Australian Vintage as an industry leader in social responsibility and safety. Leveraging these accolades in sales pitches can enhance the company's reputation and credibility with potential clients.

Global Brand Presence With brands like McGuigan, Tempus Two, Nepenthe, and Barossa Valley Wine Co. available in over 40 countries, Australian Vintage has established a strong global presence. Sales professionals can utilize this expansive reach to explore new markets and drive international sales growth.

B Corp Certification As a certified B Corp, Australian Vintage is part of a global movement promoting an inclusive, equitable, and regenerative economy. Highlighting this certification in sales conversations can attract socially conscious clients who prioritize doing business with environmentally and socially responsible partners.