Strategic Vineyard Expansion De Bortoli Wines is actively expanding its vineyard footprint in Yarra Valley by acquiring a red volcanic greenfield site in Woori Yallock to become a flagship family vineyard, presenting a cross-sell and regional branding opportunity for premium listings and exclusive allocations.

Premium Portfolio Growth With recent launches such as Pepper & Spice Shiraz, Love Moscato, and the ongoing release cadence of high-end single vineyard wines like the Melba Vineyard Cabernet Sauvignon, there is a clear path to expand premium and limited-edition SKUs in upscale on-premise, boutique retailers, and direct-to-consumer channels.

Industry Recognition Decanter World Wine Awards accolades including a large trophy and gold medal haul in 2025 bolster credibility for premium placements, co-branding programs, and targeted marketing to high-end retailers and culinary establishments seeking award-winning wines.

Global Distribution Footprint Being exported to more than 70 countries and ranked as the 7th largest Australian wine producer as of 2022 indicates established international demand; sales opportunities exist in import-driven channels, regional distributors, and restaurant/hospitality programs abroad.

Digital and Data Capabilities Tech stack includes Google Tag Manager, Klaviyo, and analytics-related tools, enabling targeted digital campaigns, audience segmentation, and lifecycle marketing to convert prospects in wholesale, on-premise, and DTC segments, aided by strong brand storytelling around heritage and award-winning wines.